Blog
The power of personalisation
March 14, 2022
Personalisation is becoming increasingly important to consumers, and therefore to brands. We examine recent reports by leading market analysts to discover how the pandemic has accelerated this trend, which consumers are most influenced by products tailored to them, and the potential disadvantages of personalisation.
Winning designer marries mythology with innovation
March 14, 2022
Young designer Rebecca Edwards beat strong competition to be announced winner of the 2021 O-I : EXPRESSIONS Design Awards. She tells us where she drew inspiration for her striking snake-themed premium spirits package – and judge Adam Ryan explains why this was the design that charmed the judges.
Inspired by genius
March 14, 2022
A new bottle for Monnalisa red wines combines contemporary pop art, graffiti and neon colours with the most iconic of Renaissance masterpieces to engage and excite younger consumers. Find out how O-I : EXPRESSIONS brought this unique design vision to reality.
Q&A with Steffi Lenz, Innovation Product Manager, O-I
March 14, 2022
Steffi brings innovative packaging concepts to life with O-I : EXPRESSIONS. She tells us about her working process with customers and the key trends driving glass packaging – as well as sharing some of her own favourite packages using O-I : EXPRESSIONS.
Young designers : Express yourself in O-I : EXPRESSIONS Design Awards 2022
March 08, 2022
We’re delighted to announce the launch of our major annual competition for young designers, which will this year be part of Pentawards, the leading global platform for excellence in packaging design. Entrants are challenged to use the capabilities of O-I : EXPRESSIONS to create a package themed on ‘express yourself’.