Blog
Market trends: spotlight on Rosé wines
October 20, 2022
Consumption of Rosé wine around the world has risen dramatically in the last decade, with sales in the US growing from only 149,000 cases in 2010 to an incredible 2.3 million in 2020. We look at the trends that are driving the global Rosé wine sector, and how producers are using creative packaging to tell their brand’s story and grab consumer attention in a competitive market.
Mallorcan wine bottle inspired by the sea
October 20, 2022
Developing a more environmentally-friendly packaging solution was the driving force behind Mallorcan winery Veritas Roig’s decision to use O-I : EXPRESSIONS when it came to designing a new bottle for its Rosé wine. The new package, which echoes power of the Mediterranean Sea, is digitally printed on glass using organic inks and can be fully recycled.
Varvaglione recreates iconic Puglia skyline
October 20, 2022
Celebrating 10 years of its 12 e mezzo wine, Varvaglione – a family winery in Puglia, Italy – has built on its tradition of striking packaging to commission a beautiful new bottle which puts the ‘beating heart’ of the company at the centre of the design, using the entire package as a canvas to tell its story.
Crystal effect for prestige sparkling Rosé
October 20, 2022
Corsican wine producer Vignerons d’Aghione took design inspiration from crystal to create a highly elegant premium bottle for its ‘Cuvee Excellence’ sulphate-free sparkling Rosé wine. Featuring 360˚ 3-D printed embossing which looks and feels like traditional embossing, the bottle connects with consumers through the sense of touch.
Design ‘first’ brings rich heritage to life
October 20, 2022
Built on a Gallo-Roman settlement, Château Bas has a rich and evocative history. Combining gold screen-printing with printed embossing for the very first time, its new Rosé bottle tells the story of this Provençal winery while conjuring up the sunshine and spirit of conviviality associated with the wine.
The power of personalisation
March 14, 2022
Personalisation is becoming increasingly important to consumers, and therefore to brands. We examine recent reports by leading market analysts to discover how the pandemic has accelerated this trend, which consumers are most influenced by products tailored to them, and the potential disadvantages of personalisation.
Winning designer marries mythology with innovation
March 14, 2022
Young designer Rebecca Edwards beat strong competition to be announced winner of the 2021 O-I : EXPRESSIONS Design Awards. She tells us where she drew inspiration for her striking snake-themed premium spirits package – and judge Adam Ryan explains why this was the design that charmed the judges.
Inspired by genius
March 14, 2022
A new bottle for Monnalisa red wines combines contemporary pop art, graffiti and neon colours with the most iconic of Renaissance masterpieces to engage and excite younger consumers. Find out how O-I : EXPRESSIONS brought this unique design vision to reality.
Q&A with Steffi Lenz, Innovation Product Manager, O-I
March 14, 2022
Steffi brings innovative packaging concepts to life with O-I : EXPRESSIONS. She tells us about her working process with customers and the key trends driving glass packaging – as well as sharing some of her own favourite packages using O-I : EXPRESSIONS.
Young designers : Express yourself in O-I : EXPRESSIONS Design Awards 2022
March 08, 2022
We’re delighted to announce the launch of our major annual competition for young designers, which will this year be part of Pentawards, the leading global platform for excellence in packaging design. Entrants are challenged to use the capabilities of O-I : EXPRESSIONS to create a package themed on ‘express yourself’.