Blog
POLIAKOV vodka makes most of O-I: EXPRESSIONS to create limited edition success
May 10, 2023
Tactile eagle embodies vodka ‘born in the ice dimension’
POLIAKOV, the premium, pure grain vodka, is the best-selling vodka in France. The brand found O-I : EXPRESSIONS to be its perfect partner for a limited edition. Digital printing replicated the look and feel of ice and embossed its iconic eagle onto the bottle. Click and you’re transported into augmented reality. Truly, a vodka born in the ice dimension.
Gossip girls go wild in augmented reality
May 10, 2023
La Pettegola (The Gossip Girl) is a dry white Vermentino wine. Each year, the winery produces a limited edition designed by an internationally renowned artist and designer. This year’s limited edition, designed by Israeli illustrator Noma Bar, featuresa 360° tableau. The design expresses the language of gossip and the spirit of friendship, and the friends’ thoughts and emotions are brought to life through augmented reality.
Daylesford Organic Hop Vodka and Organic Fig Leaf Gin
May 10, 2023
Daylesford Organic Fig Leaf Gin and Hop Vodka aren’t just beautiful bottles; they tell a story of innovation and sustainability. They also represent the first commercial project combining O-I’s Contemporary Collection and O-I: EXPRESSIONS.
Sustainability is at the heart of Daylesford Organic. The Reflection bottle from O-I’s Contemporary Collection weighs 20% less than standard bottles and contains up to 33% post-consumer recycled glass. Digital printing replicates dreamy garden scenes by artist Hugo Guinness.
Design contest sees record entries
May 10, 2023
The O-I : EXPRESSIONS design competition has received a record number of entries for its 2023 student design edition. The global competition is run in association with Pentawards and the winning student will receive a valuable mentorship with spirits giant Diageo. This year’s brief challenged students to create a low- or non-alcoholic spirits brand, based on a bottle shape in O-I’s Contemporary Collection. The shortlist will be announced in July 2023.
Market trends: spotlight on Rosé wines
October 20, 2022
Consumption of Rosé wine around the world has risen dramatically in the last decade, with sales in the US growing from only 149,000 cases in 2010 to an incredible 2.3 million in 2020. We look at the trends that are driving the global Rosé wine sector, and how producers are using creative packaging to tell their brand’s story and grab consumer attention in a competitive market.
Mallorcan wine bottle inspired by the sea
October 20, 2022
Developing a more environmentally-friendly packaging solution was the driving force behind Mallorcan winery Veritas Roig’s decision to use O-I : EXPRESSIONS when it came to designing a new bottle for its Rosé wine. The new package, which echoes power of the Mediterranean Sea, is digitally printed on glass using organic inks and can be fully recycled.
Varvaglione recreates iconic Puglia skyline
October 20, 2022
Celebrating 10 years of its 12 e mezzo wine, Varvaglione – a family winery in Puglia, Italy – has built on its tradition of striking packaging to commission a beautiful new bottle which puts the ‘beating heart’ of the company at the centre of the design, using the entire package as a canvas to tell its story.
Crystal effect for prestige sparkling Rosé
October 20, 2022
Corsican wine producer Vignerons d’Aghione took design inspiration from crystal to create a highly elegant premium bottle for its ‘Cuvee Excellence’ sulphate-free sparkling Rosé wine. Featuring 360˚ 3-D printed embossing which looks and feels like traditional embossing, the bottle connects with consumers through the sense of touch.
Design ‘first’ brings rich heritage to life
October 20, 2022
Built on a Gallo-Roman settlement, Château Bas has a rich and evocative history. Combining gold screen-printing with printed embossing for the very first time, its new Rosé bottle tells the story of this Provençal winery while conjuring up the sunshine and spirit of conviviality associated with the wine.
The power of personalisation
March 14, 2022
Personalisation is becoming increasingly important to consumers, and therefore to brands. We examine recent reports by leading market analysts to discover how the pandemic has accelerated this trend, which consumers are most influenced by products tailored to them, and the potential disadvantages of personalisation.
Winning designer marries mythology with innovation
March 14, 2022
Young designer Rebecca Edwards beat strong competition to be announced winner of the 2021 O-I : EXPRESSIONS Design Awards. She tells us where she drew inspiration for her striking snake-themed premium spirits package – and judge Adam Ryan explains why this was the design that charmed the judges.
Inspired by genius
March 14, 2022
A new bottle for Monnalisa red wines combines contemporary pop art, graffiti and neon colours with the most iconic of Renaissance masterpieces to engage and excite younger consumers. Find out how O-I : EXPRESSIONS brought this unique design vision to reality.
Q&A with Steffi Lenz, Innovation Product Manager, O-I
March 14, 2022
Steffi brings innovative packaging concepts to life with O-I : EXPRESSIONS. She tells us about her working process with customers and the key trends driving glass packaging – as well as sharing some of her own favourite packages using O-I : EXPRESSIONS.
Young designers : Express yourself in O-I : EXPRESSIONS Design Awards 2022
March 08, 2022
We’re delighted to announce the launch of our major annual competition for young designers, which will this year be part of Pentawards, the leading global platform for excellence in packaging design. Entrants are challenged to use the capabilities of O-I : EXPRESSIONS to create a package themed on ‘express yourself’.