Daylesford Organic Fig Leaf Gin and Hop Vodka aren’t just beautiful bottles; they tell a story of innovation and sustainability. They also represent the first commercial project combining O-I’s Contemporary Collection and O-I: EXPRESSIONS.
Sustainability is at the heart of Daylesford Organic, an organic farm and lifestyle brand with bricks-and-mortar locations in London and the Cotswolds and a growing presence in wholesale and online retail. The Reflection bottle from O-I’s Contemporary Collection weighs 20% less than standard bottles and contains up to 33% post-consumer recycled glass.
Born in organic soil on a Cornish smallholding, both the gin and vodka are handcrafted and distilled in small batches using traditional methods. Combining Cornish expertise with the sights, sounds and aromas of the Cotswolds, the Fig Leaf Gin and Hop Vodka express the essence of an English country lifestyle.
The distinctive bottle design features a dreamy garden scene illustrated by celebrated British artist Hugo Guinness, a painter, illustrator, and writer whose work has been featured in The New York Times, The New Yorker, Vogue and many other publications.
The O-I : EXPRESSIONS team took on the challenge of replicating Hugo Guinness’s artwork on glass. Each product features a different 360-degree continuous scene of dancers holding hands on the 70cl Lux Reflection cork mouth bottle. The resulting print embodies all the defining features of O-I: EXPRESSIONS – flat print, embossed elements, multiple colours, different transparency levels, full height of container print, low volume production and a premium bottle shape.
One of the major advantages of O-I : EXPRESSIONS is its ability to print short runs for artisan brands. O-I’s initial print run enabled Daylesford Organic to launch and sustain anticipated production volumes for these premium, batch-distilled spirits.
O-I’s Contemporary Collection exemplifies premium sustainability; packaging with high-end design cues with a lower impact on the environment than previous containers. The move to standard flint glass from extra flint (which has a lower recycled content) is accepted as a positive step by the end consumers.
“Lighter bottles in combination with standard flint and a premium style shape are all contributing to the success of the Contemporary Collection. We should not forget that bottles in this range are less expensive than their heavier equivalents and that has never mattered more than in the past 12 months.”