Design contest sees record entries
May 10, 2023
The O-I : EXPRESSIONS team has received a record number of entries for its 2023 student design competition. The global competition is run in association with Pentawards and the winning student will receive a valuable mentorship with spirits giant Diageo. The shortlist will be announced in ???.
The O-I : EXPRESSIONS STUDENT DESIGN AWARD challenged students to create a beautiful graphical design for a low- or non-alcoholic spirits brand, a sector which is growing 7% year on year. Students used O-I : EXPRESSIONS, O-I’s innovative direct to glass printing technology, to create a design that stands out in a crowded market. Entrants chose their base container shape from O-I’s contemporary collection, a sustainable premium range of spirits bottles.
Theis year’s judges are:
- Steve Honour, Design Leader, Innovation and Futures at Diageo
- Melianthe Leeman, Global Marketing Director, Wines and Spirits, O-I
Five shortlisted designs will be made by the O-I : EXPRESSIONS team and displayed at Packaging Innovations London (September 2023). The overall winner will be announced at the Pentawards Gala Ceremony on 23 September and will win a Pentawards trophy, a mentorship opportunity at Diageo (either in -person on online depending on the student’s location), a sample of their bottle, and a feature in the next Pentawards Design Book.