Wither Hills
The mission of the new bottle was to upgrade the wine tasting experience from Wither Hills winery. They were previously using a non-branded, of-the-shelf carafe but felt it was time for a change.
O-I : EXPRESSIONS was a perfect answer to the company’s needs, providing a modern and premium way to take the wine from the keg to the table. The personalization of the bottle allowed to think outside-the-label leading to an unconventional, simple yet beautiful project that quickly gained the interest of customers. The new packaging harbors a personalized embossing which, thanks to O-I : EXPRESSIONS RELIEF, was executed faster than with standard NPD process.
It was only a matter of weeks between when we presented the O-I New Zealand team with our business challenge through to the delivery of the actual bottles from France. It was turned around so quickly and it looked so good.
- Aesthetic
- Precise printing of text & fine graphical details
- Reproducing graphical designs and other artworks on glass bottles
- High-definition printing
- Tactile effects
- Activating consumers by the sense of touch
- Creating proprietary shape from a stock bottle
- 360° brand messaging
- High-definition printing
- Precise printing of small fonts
- Integration of logos & key brand message
- Sustainability
- Usage of organic UV inks, no heavy metals
- No impact on recyclability and safe for the environment
- Sustainability message on the back of the bottle
