Wither Hills

The mission of the new bottle was to upgrade the wine tasting experience from Wither Hills winery. They were previously using a non-branded, of-the-shelf carafe but felt it was time for a change.

O-I : EXPRESSIONS was a perfect answer to the company’s needs, providing a modern and premium way to take the wine from the keg to the table. The personalization of the bottle allowed to think outside-the-label leading to an unconventional, simple yet beautiful project that quickly gained the interest of customers. The new packaging harbors a personalized embossing which, thanks to O-I : EXPRESSIONS RELIEF, was executed faster than with standard NPD process.

It was only a matter of weeks between when we presented the O-I New Zealand team with our business challenge through to the delivery of the actual bottles from France. It was turned around so quickly and it looked so good.

— Dave Campbell, Lion Marketing Manager Wine
  • Precise printing of text & fine graphical details
  • Reproducing graphical designs and other artworks on glass bottles
  • High-definition printing
Tactile effects
  • Activating consumers by the sense of touch
  • Creating proprietary shape from a stock bottle
360° brand messaging
  • High-definition printing
  • Precise printing of small fonts
  • Integration of logos & key brand message
  • Usage of organic UV inks, no heavy metals
  • No impact on recyclability and safe for the environment
  • Sustainability message on the back of the bottle

Our standard product used for this project:


Product details


O-I glass is made in more than 20 countries around the globe. We create innovative, distinctive and beautiful glass packaging that builds brands and drives consumer intrigue.

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For all enquiries, please submit the form below or send an email to expressions@o-i.com.

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