IWSC 50th anniversary
The International Wine and Spirits Competition celebrated its 50th anniversary in 2019 and needed a unique packaging for their special whisky blend created for this occasion. The team at O-I proposed a design demonstrating the full capability of O-I : EXPRESSIONS.
Available in 2 sizes, the bottles were decorated with the IWSC letters rendered in relief print; each one consisting of 50 thin lines to represent every year of the competition’s life. The signatures of all distillers participating in the creation of this special blend were faithfully reproduced in print on the bottom panel of the whisky.
- Aesthetic
- Full body decoration
- Increasing the surface available for brand messaging
- Precise printing of text & fine graphical details
- Tactile effects
- Activating consumers by the sense of touch
- Premium appeal through O-I : EXPRESSIONS RELIEF printing
- 360° brand messaging
- Integration of Logos & Key Brand message
- Precise printing of small fonts
O-I : EXPRESSIONS definitely raised a huge interest among guests who participated in the event as all of the 50 bottles, already emptied by the end of the evening, have been swiped as a souvenir.
