Maison Gabriel Meffre
This family winery, founded in Gigondas in 1936 by Gabriel Meffre, quickly became one of the most important wine brands in the south of France. Despite its long history, the brand is very open to innovation, so they decided to work with O-I : EXPRESSIONS for their project “Inspiration”.
The decor has been inspired by characteristic Provence motifs bringing to mind the luxurious perfume flacons. The collection consists of 6 bottles adorned with embossed elements in luminous colors that provide a new experience to the customer. The pattern reflects the quality and refinement bringing to mind the freshness of rosé wine.
The final effect is a truly elegant, collectible bottle that gives the container a premium touch.
- Aesthetic
- Full body decoration
- Increasing the surface available for brand messaging
- Precise printing of text & fine graphical details
- Tactile effects
- Activating consumers by the sense of touch
- 360° brand messaging
- High-definition printing
- Reproducing graphical designs and other artworks on glass bottles
