Cantina Gulfi

Cantina Gulfi stands not only for three great wines but also for story of traditions, excellence and territory. The concept of the packaging, created by Coo’ee Italia, refers to the areas of cultivation of the different vineyards and highlights the capabilities of O-I : EXPRESSIONS for extreme customization and limited edition packaging.

We chose O-I : EXPRESSIONS as our partner so that we could fulfil our idea to eliminate the label from the bottle

— Alessandro Tosatto, Art Director of Coo’ee Agency

The intention was to represent, visually, their most important characteristic, that is their territory. The three bottles, in fact, endorse a wider story but portray the regional location of the respective vineyards. Thanks to O-I we were able to experience in a more tangible way “classic” printing on a material that was never much analysed before. The intention was more than satisfying and so is the result.

— Alessandro Tosatto, Art Director of Coo’ee Agency
  • Precise printing of text & fine graphical details
Tactile effects
  • Activating consumers by the sense of touch
360° brand messaging
  • Integration of Logos & Key Brand message
  • Full body decoration
  • High-definition printing
  • Precise printing of small fonts
  • Matching brand colors

Our standard product used for this project:


Product details


O-I glass is made in more than 20 countries around the globe. We create innovative, distinctive and beautiful glass packaging that builds brands and drives consumer intrigue.

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