TA by Tierra Aranda
Tierra Aranda is a Spanish winery founded more than 50 years ago as a family project. Thanks to many partners contributing their knowledge and wisdom, the company has surpassed its objectives to an astonishing level granting a unique personality to create different and special wines.
In 2020 they decided to introduce a new product, ‘ta’, the fruit of collaboration between all the employees of the winery. ‘ta’ is a recently elaborated wine that is completely different from the traditional rosé. Because of the direct pressing after just a few hours of maceration and a long storage in concrete tanks it acquires a refined and elegant taste.
As Tierra Aranda cares a lot about environment, the bottle for their new wine not only needed to attract consumer’s attention but also to be 100% recyclable. For this reason, they chose a bottle in an unusual blue color and decided to eliminate the traditional label, replacing it with a stylish white digital printing directly onto the bottle. The other important factor for the company is corporate social responsibility, so they decided to donate a percentage of ‘ta’ sales to the Spanish Red Cross, given the current challenging situation.
The creation of the bottle for this special wine was possible thanks to O-I : EXPRESSIONS. This unique solution of personalizing glass allowed to create a captivating and at the same time minimalistic design, while being fully sustainable. The company decided to keep it simple – the name of the wine is written in white lower case, ‘ta’, that immediately stands out of the deep blue background.