Rosé So Chic is a new project by Vignerons des 3 Châteaux. Following the success of their other wine, Question d’Equilibre, the company decided to create a new premium edition. They wanted a bottle that would match the new wine’s chic character.

A standard BD Rivage bottle and traditional paper label, used for Question d’Equilibre, served as base of this design. To premiumize the bottle, the company turned to the experts at O-I : EXPRESSIONS, an innovative solution of direct printing on glass. The paper label was replaced by direct-to-glass printing solution offering a more sustainable option. The image of a flamingo is featured in O-I : EXPRESSIONS RELIEF to offer a tactile and more premium consumer experience, a “touche so chic” according to our customer. The final result in white print offers a minimalistic, simple, and premium design. This new wine will be distributed in Bretagne, North of France.

At O-I, we believe glass elevates every experience. Glass has a touch of magic. It plays with the senses of sight, sound and touch to transform moments large and small. Rosé So Chic with Vignerons des 3 Châteaux shows how our team specializes in bringing brand stories to life through glass packaging.

  • Precise printing of text & fine graphical details
  • Reproducing graphical designs and other artworks on glass bottles
Tactile effects
  • Activating consumers by the sense of touch
360° brand messaging
  • Integration of Logos & Key Brand message
  • Full body decoration
  • High-definition printing


O-I glass is made in more than 20 countries around the globe. We create innovative, distinctive and beautiful glass packaging that builds brands and drives consumer intrigue.

Let’s work together building your project!

For all enquiries, please submit the form below or send an email to

By submitting the form, you consent to the processing and use of your personal data by O-I in accordance with the Privacy Policy for dealing with your request.