Mercedes-Benz Oil
H2H agency chose O-I : EXPRESSIONS to create a new packaging concept for a premium engine oil by Mercedes-Benz Italy, a symbol of technological and performance innovation. Logo, brand and product name in RELIEF, joined by the iconic black handprint of a mechanic, give the container a premium touch and feel. Each of bottles was personalized with every customer’s name, providing a superior and individualized experience.
Thanks to this project we emphasized the quality of the Mercedes-Benz Oil, the product designed for the customer offering the best result. Indeed, the handprint on the bottle conveys the idea of the engine maintenance
- Aesthetic
- Precise printing of text & fine graphical details
- High-definition printing
- Reproducing graphical designs and other artworks on glass bottles
- Tactile effects
- Activating consumers by the sense of touch
- Premium appeal through O-I : EXPRESSIONS RELIEF printing
- 360° brand messaging
- Increasing the surface available for brand messaging
- Integration of Logos & Key Brand message
- Precise printing of small fonts
- Combining transparency & opacity
- Using non-transparent & semi-transparent gradient elements in design
Through this concept, Mercedes-Benz had the opportunity to highlight this product – generally recognized for its quality - and meet the customers at its core brand
