Mercedes-Benz Oil

H2H agency chose O-I : EXPRESSIONS to create a new packaging concept for a premium engine oil by Mercedes-Benz Italy, a symbol of technological and performance innovation. Logo, brand and product name in RELIEF, joined by the iconic black handprint of a mechanic, give the container a premium touch and feel. Each of bottles was personalized with every customer’s name, providing a superior and individualized experience.

Thanks to this project we emphasized the quality of the Mercedes-Benz Oil, the product designed for the customer offering the best result. Indeed, the handprint on the bottle conveys the idea of the engine maintenance

— H2H, Designer of the packaging
  • Precise printing of text & fine graphical details
  • High-definition printing
  • Reproducing graphical designs and other artworks on glass bottles
Tactile effects
  • Activating consumers by the sense of touch
  • Premium appeal through O-I : EXPRESSIONS RELIEF printing
360° brand messaging
  • Increasing the surface available for brand messaging
  • Integration of Logos & Key Brand message
  • Precise printing of small fonts
Combining transparency & opacity
  • Using non-transparent & semi-transparent gradient elements in design

Through this concept, Mercedes-Benz had the opportunity to highlight this product – generally recognized for its quality - and meet the customers at its core brand

— H2H, Designer of the packaging

Our standard product used for this project:


Product details


O-I glass is made in more than 20 countries around the globe. We create innovative, distinctive and beautiful glass packaging that builds brands and drives consumer intrigue.

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