RHONEA, a group of cooperative winemakers in the southern Rhone Valley, wanted to provide a new momentum for their emblematic rose wine Belle Pomelle and after seeing the possibilities offered by O-I : EXPRESSIONS, their choice was quickly made. With the help of the O-I designers, the graphics of the bottle were boosted without compromising the essence of the original design. Thanks to O-I : EXPRESSIONS RELIEF, the lace pattern gained in detail and finesse, and acquired a haptic effect.
The final result is very satisfying and appealing: the delicate printed pattern and tactile elements attract attention, create shelf appeal and an emotional connection with the consumer already at the moment of choosing wine in store.
- Precise printing of text & fine graphical details
- Tactile effects
- Activating consumers by the sense of touch
- 360° brand messaging
- Integration of Logos & Key Brand message
- Full body decoration
- High-definition printing
- Precise printing of small fonts
- Matching brand colors