Belle Pomelle

RHONEA, a group of cooperative winemakers in the southern Rhone Valley, wanted to provide a new momentum for their emblematic rose wine Belle Pomelle and after seeing the possibilities offered by O-I : EXPRESSIONS, their choice was quickly made. With the help of the O-I designers, the graphics of the bottle were boosted without compromising the essence of the original design. Thanks to O-I : EXPRESSIONS RELIEF, the lace pattern gained in detail and finesse, and acquired a haptic effect.

The final result is very satisfying and appealing: the delicate printed pattern and tactile elements attract attention, create shelf appeal and an emotional connection with the consumer already at the moment of choosing wine in store.

  • Precise printing of text & fine graphical details
Tactile effects
  • Activating consumers by the sense of touch
360° brand messaging
  • Integration of Logos & Key Brand message
  • Full body decoration
  • High-definition printing
  • Precise printing of small fonts
  • Matching brand colors

Our standard product used for this project:


Product details


O-I glass is made in more than 20 countries around the globe. We create innovative, distinctive and beautiful glass packaging that builds brands and drives consumer intrigue.

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