ALPRO & CREOSTUDIOS COLLABORATE WITH O-I : EXPRESSIONS AT BRAND LAB 2020
“La sostenibilità è nella nostra natura” “Sustainability is in our nature” is a conceptual project brought to life through glass packaging and the collaboration of the food brand Alpro, Creostudios design agency and O-I : EXPRESSIONS.
The three groups came together through Brand Revolution Lab 2020. Alpro and Creostudios wanted packaging that would symbolize Alpro’s commitment and the philosophy of “less land, less water, less CO2.” Together, the teams created a trio of bottles: one for “land,” another for “water,” and the third for “air.”
Glass was a natural choice to help tell Alpro’s sustainability story. Not only is glass among the kindest packaging materials on Earth, but it’s made of all-natural materials and it’s 100% recyclable and infinitely recyclable without losing quality.
The innovations of O-I : EXPRESSIONS RELIEF takes the package another step further because the patent-pending solution creates 3D printed, customizable and tactile embossing, which means there’s no waste from a plastic or paper label.
For more than 100 years, O-I Glass has transformed glass packaging that turns brands into icons. The collaboration between O-I : EXPRESSIONS, Alpro and Creostudios highlights how O-I specializes in telling brand stories through glass packaging.
- Tactile effects
- Activating consumers by the sense of touch
- Usage of organic UV inks, no heavy metals
- No impact on recyclability and safe for the environment
- Limited Edition
- Special limited-edition printing makes it a perfect gift for exceptional occasion