O-I targets premium spirits market with Contemporary Collection

May 14, 2021

O-I : EXPRESSIONS was featured in the PackagingNews blog, a press review specializing in packaging news and innovation, published on 14 May 2021.

This article presents the different collections offered by O-I with each product line, as well as an interview with Melianthe Leeman, our Global Marketing Director for Wine and Spirits. She explains our choices in bottle design and the values that O-I seeks to represent through these contemporary bottle collections in response to market demand.