May 21, 2019 Francesca Cassidy reveals on "The Raconteur" why brands are increasingly choosing glass.
Companies are attracted to the emotional and transformative benefits offered by glass packaging, such as the ability to create a tactile and visual experience, sustainability and food safety, as well as the ability to use advanced personalization solutions to enhance their brand image. The article also mentions examples of companies that have chosen glass for their products, such as Coca-Cola and Heinz.