The collaboration with Bacardi was the subject of an article published on July 10, 2020 on Packaging 360.
This article talks about the printing done on the Bacardi limited edition rum bottle that differs from any other current design on the market with its inimitable relief. Offering consumers a unique experience through the printing of a Snapcode allowing an augmented reality experience, transporting consumers to Bacardi's homeland on the shores of the Caribbean.