On March 26, 2020 "the drinks business" evokes a colorful association with the cellar Gabriel Meffre and O-I : EXPRESSIONS.
Gabriel Meffre, a Rhone Valley wine producer, has partnered with O-I Glass to create a line of tactile wine bottles in bright colors inspired by Provencal motifs. The range, called "Inspiration by Gabriel Meffre", offers an ultra-chic and collectible look with six different bottle colors for rosé. The goal is to take advantage of the growing demand for high-end rosé wines. Gabriel Meffre's marketing and communications manager praised the creative and premium qualities of O-I : EXPRESSIONS, as well as its flexibility.