Banfi's limited edition Pettegola wins the Distinction Award at the PAC Global Awards 2023, with O-I EXPRESSIONS technology
Judged by international brand design and packaging experts from around the world, Banfi was honored to receive the Distinction Award in the Packaging Innovation category at the PAC Global Awards 2023, for its technical design in collaboration with O-I : EXPRESSIONS technology.
In fact, the limited edition bottle La Pettegola 2022 by Banfi, created in collaboration with O-I : EXPRESSIONS for its original label that stands out from the rest, thanks to the intervention of the two artists Van Orton
This collaboration has made a strong impression, thanks to the innovative design of this bottle that marks a turning point for the consumer's buying journey. Indeed, this design was conceived by the talent of the Van Orton twins, pop art illustrators. They were able to showcase the creativity of the La Pettegola label with a colorful graphic design. Showcasing the label, with illustrations in augmented reality accessible by taking his smartphone via an application offering an immersive experience in the virtual world.
This picturesque design combined with O-I : EXPRESSIONS printing technology, has made it possible to sublimate this bottle. Creating a unique bottle, with an inevitable presence on the shelves.
